Electric Cars In Israel

Thank you to Elnatan Reisner for alerting me to this story.

Several large companies including Renault and Nissan, Israeli business leaders, and the Israeli government are getting together to promote electric cars. From the Register:

Israel today announced backing for Project Better Place, intended to switch motor transportation from oil to electric, and by a massive coincidence one of the project's prime movers, Shai Agassi of Better PLC, was evangelising at the DLD (Digital Life, Design) show in Munich. His objective, he says, is to "take one country off oil in a way that is repeatable." Israel is that country.

And the model is the mobile phone. Really. The point of choosing Israel, says Agassi, is that doing it in a chaotic country is important, and he claims Israel is the most chaotic nation he knows. Plus there are helpful limits to how far you can drive in Israel - the endurance of a electric car on one 'fill up' is about 200km, and that easily covers the furthest you can go within Israel.

He takes a pretty rational view of how far people are prepared to go to save the planet, and when it comes to cars that's not very far. It's got to be your car, no shares, with performance and size at least equivalent to today's models. It's got to be affordable (which includes image and cred, so lose points for non 'green' Hummers), and it's got to be fairly easy to 'fill up'. That last one's one of the gotchas of electric, and it's Agassi's primary point of attack. So you've got a vehicle that allows people to be green without it actually costing them anything to do so, and you've got the 'filling stations'.

Which work this way. Israel will be blanketed with a network of battery exchange stations and roadside charge points which allow the cars to be charged whenever they're parked. Agassi suggests there will be about 500,000 of these, and points out that it's doable, because they've got them in Sweden, Norway and parts of Canada, where if you don't plug in when you stop your engine freezes. Charge points and swap stations mean there's no need for lengthy charge periods, so 'filling up' should take no more time than it does currently at a petrol station.

My first reaction: Cool! This is a dramatic public private effort and in Israel! It's impressive that this effort has already raised $200 million in private funding.

My second reaction: I'm a little nervous about the "if you built it they will come" attitude. I'm not sure a network of recharging stations is the main missing link to a world of electric cars.

My third reaction: Cool!

Links: Register | Wall Street Journal | Haaretz